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Jane Smith
123 Main Street
New York, NY 12321
Home: (123) 321-1234
E-Mail: jane@nyu.edu
OBJECTIVE: Strategic Planner in Advertising Sales
SUMMARY OF QUALIFICATIONS
- Over 16 years successful experience in display advertising sales for major publications
- A high-energy achiever in advertising sales with great success in reaching key decision makers at executive levels
- Recipient of four sales awards for outstanding performance in teamwork, innovation, leadership and productivity
RELEVANT SKILLS AND EXPERIENCE
Strategic Planning
- Implemented strategic marketing plans within the framework of clients' overall marketing objectives, which brought in new business while broadening existing sales.
- Appraised feasibility of new business sales strategies and made recommendations to clients, which broadened their exposure in the marketplace.
- Leveraged clients' advertising dollars by utilizing the resources within the XYZ Advertising Organization.
Cross Promotions
- Developed and implemented cross promotions, which provided value added recognition to two or more clients. Examples:
- Cross-promoted the Big City Travel Show with KKTZ Radio involving a sweepstakes contest for consumers, which successfully built awareness for the Big City Travel section and promoted the radio station.
- Cross-promoted travel and tourism to Hawaii through Major's Department Store signage, KKTZ radio spots, a luau event for travel agents and customers and a sweepstakes contest.
Partnership Marketing/Alliances
- Brought clients together to achieve brand awareness, gain exposure in different markets and tap into new customer databases
- Coordinated with Marketing Research and Creative Services Department to develop materials for more effective sales presentations
- Used market research to effectively expand market share by proving to clients the cost effectiveness of the Big City Times, thus stealing dollars from the competition
WORK HISTORY
2005-Present International Advertising Sales Rep. BIG CITY TIMES, Austin, Texas
1999-2005 National Travel Advertising Sales Rep. COASTERS PUBLICATIONS, Phoenix, AZ
1997-1999 Retail Sales Advertising Rep. THE WALL STREET JOURNAL, Los Angeles, Texas
EDUCATION
M.A. Public Relations, Arizona State University
B.A. Anthropology - University California, Austin
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