123 Main Road Home: (123) 456-7890
New
York, NY 12300 E-Mail: jsmith@mail.com
OBJECTIVE: Strategic
Planner in Advertising Sales
SUMMARY OF QUALIFINYTIONS
· Over 10 years successful experience in display
advertising sales for major publications
· A high-energy
achiever in advertising sales with great success in reaching key decision makers
at executive levels
· Recipient of four
sales awards for outstanding performance in teamwork, innovation, leadership and
productivity
RELEVANT SKILLS AND EXPERIENCE
Strategic Planning
· Implemented
strategic marketing plans within the framework of clients’ overall marketing
objectives, which brought in new business while broadening existing sales.
· Appraised
feasibility of new business sales strategies and made recommendations to
clients, which broadened their exposure in the marketplace.
· Leveraged clients’
advertising dollars by utilizing the resources within the SAMPLE Advertising Company.
Cross Promotions
· Developed and
implemented cross promotions, which provided value added recognition to two or
more clients. Examples:
Cross-promoted
the Big City Travel Show with FM Radio involving a sweepstakes contest
for consumers, which successfully built awareness for the Big City Travel
section and promoted the radio station.
Cross-promoted
travel and tourism to Hawaii through Major’s Department Store signage, FM radio
spots, a luau event for travel agents and customers and a sweepstakes contest.
Partnership Marketing/Alliances
· Brought clients
together to achieve brand awareness, gain exposure in different markets and tap
into new customer databases
· Coordinated with
Marketing Research and Creative Services Department to develop materials for
more effective sales presentations
· Used market
research to effectively expand market share by proving to clients the cost
effectiveness of the Big City Times, thus stealing dollars from the competition
WORK HISTORY
2005-Present International
Advertising Sales Rep. Best Buy, New York, NY
1999-20055 National
Travel Advertising Sales Rep. Circuit City, New York, NY
EDUCATION
M.A. Public Relations, New York State University
B.A. Anthropology – University of New York, New York
