New
York, NY 12300
Home: (123) 555-7777
E-Mail: jsmith@sample.com
OBJECTIVE: Strategic
Planner in Advertising Sales
SUMMARY OF QUALIFINYTIONS
* Over 16 years
successful experience in display advertising sales for major publications
* A high-energy
achiever in advertising sales with great success in reaching key decision makers
at executive levels
* Recipient of four
sales awards for outstanding performance in teamwork, innovation, leadership and
productivity
RELEVANT SKILLS AND EXPERIENCE
Strategic Planning
* Implemented
strategic marketing plans within the framework of clients’ overall marketing
objectives, which brought in new business while broadening existing sales.
* Appraised
feasibility of new business sales strategies and made recommendations to
clients, which broadened their exposure in the marketplace.
* Leveraged clients’
advertising dollars by utilizing the resources within the SAMPLE Advertising Company.
Partnership Marketing/Alliances
* Brought clients
together to achieve brand awareness, gain exposure in different markets and tap
into new customer databases
* Coordinated with
Marketing Research and Creative Services Department to develop materials for
more effective sales presentations
* Used market
research to effectively expand market share by proving to clients the cost
effectiveness of the Big City Times, thus stealing dollars from the competition
WORK HISTORY
2005-Present
International Advertising Sales Rep.
BEST BUY, New York, NY
1999-2005
National Travel Advertising Sales Rep.
CIRCUIT CITY, New York, NY
EDUCATION
M.A. Public Relations, New York State University
B.A. Anthropology – University New York, New York
